What is your role?

WIC vendors are critical partners in the delivery of WIC benefits.  Each month, WIC participants receive WIC benefits listing the authorized supplemental foods designed to fulfill specific nutritional needs.  Since the nutritious WIC foods are designed to promote the healthiest possible birth outcomes for pregnant women and promote the growth and development of children, the vendor’s role in the WIC program is vital.  The integrity of the transaction between a WIC vendor and WIC customer is essential.  It is only when WIC benefits are redeemed for the specific foods that the desired dietary supplementation can be achieved. 

The positive way in which the WIC customer is treated enhances the benefits received from being on the WIC program.